Empowering journeys for all with inclusivity in travel

Develop a deeper understanding of the experiences of underserved travelers in the U.S. and learn how inclusivity and representation can impact your bottom line.

Travel has long been a driver of economic growth and cultural exchange. However, underserved travelers — including those who identify as Black, Latino, LGBTQIA+, and travelers with disabilities — often face barriers that prevent them from traveling freely and safely, such as discriminatory practices, and insufficient or inadequately designed infrastructure. It is incumbent on the travel industry to recognize these obstacles and work together to develop and take the necessary steps to enable more inclusive tourism.

To provide a deeper understanding of underserved travelers in the U.S. and how we can collaborate across the industry to deliver better travel experiences for everyone, we conducted custom research with APCO Insight. Through a large-scale survey, focus groups with underserved travelers, and in-depth interviews with industry leaders, Journeys for All: An Expedia Group Study on Inclusion in Travel uncovered clear demand among these communities for greater inclusion throughout their travel journey.

As underserved populations continue to grow, businesses that prioritize making travel more accessible, welcoming, and enjoyable for all will deepen customer loyalty, unlock growth opportunities, and reap the rewards of a more diverse travel ecosystem.

Read on for insights to help shape your business strategy and inform your role in creating a more welcoming travel experience for all.

Insights into underserved travelers’ journeys

The proportion of underserved identity groups in the U.S. is projected to steadily increase in the coming years. While their impact on the travel market will also increase, the travel industry is not keeping pace, affecting the travel experiences of underserved travelers. This further illustrates that inclusion in the travel industry is imperative for smart business and the bottom line.

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